Our Founding Principles

Tradition:
With more than 40 years of industry experience, we remember successes of the past while looking towards the future. While we’ve evolved to serve the modern consumer, we stay true to that which is timelessly elegant.

Expertise:
We’ve worked with global leaders in the diamond & jewellery industry to bring world-class knowledge to our customers. You can relax and rely on us when choosing a piece for your loved one, or celebrate a personal milestone. From custom designs to a curated selection of fine jewellery & gemstones, our expansive connections allow us to bring unique products to our local markets.

Relationships:
Above all else we value the special and long-lasting relationships that we have built with our employees, customers, and suppliers. It is our responsibility to treat this trust with the utmost integrity.

Imagination:
We design and create custom pieces to bring our customers’ visions to life. Our gemstones are hand selected to provide our customers with the most brilliant selections. 

Value:
Without compromising quality, our product collections deliver value to ensure we stay approachable and inclusive. Budget limitations should not be treated as barriers. We work with our customers to find the right piece for the right price.