La Mine D'Or is Moncton's World-Class Diamond Center. You'd have to travel all the way to Montreal or Toronto to find a jewellery store with more diamonds to choose from. It is our goal to provide shoppers in Atlantic Canada with the same amount of selection and top-notch customer care as you would find in the big cities.

What makes La Mine D'or different is our freedom to make decisions quickly based on the response and requests of our clientele. There is no parent company telling us what we should offer or how much we should charge. We take those cues from you. If you say you'd like to see some of this or more of that, we simply go out and make it happen.

You don't get that kind of input with chain stores and national franchises. It's much more of a “take it or leave it attitude” at those kinds of places. And because they're buying jewellery for hundreds of locations at a time, chances are good you're going to see your ring, pendant, bracelet or watch on the fingers, necks and wrists of your friends and co-workers.

Our goal is exactly the opposite. We scour the globe for unique designer jewellery so we can offer you designs you won't see anywhere else. And when it comes to price, we price to sell. Having unattainable jewellery sit in showcases for months on end doesn't do either of us any good. Plus, we recognize the Internet is providing you with new options every day. Prices are getting more competitive, not less. That leaves us with a choice – find a way to stay in that competition, or run the risk of being considered out of touch with reality. After 30 years of relationship building with the people of Atlantic Canada, we refuse to let that happen. That's why we're constantly exploring new and different buying opportunities so we can continue to offer quality merchandise at attractive prices.

Beyond the distinctive selection and competitive pricing, we also provide you with a full array of services including custom design, jewellery and watch repair, cleanings, engravings, appraisals, care tips and a comprehensive ‘how-to-buy-a-diamond' education.

Speaking of diamonds, have you ever seen a Polar Bear Diamond? It's the original Canadian diamond, inspired by the Northern Lights of Canada's Northwest Territories. Each one is certified by the Northwest Territories Government and registered in the Gemprint International database for your protection.

The store is located on the corner of Botsford and Queen Streets in downtown Moncton. The showrooms were designed to present you with a comfortable and unhurried ambiance for viewing a wide selection of jewellery, precious stones, watches and selected gift items. Features include private viewing rooms, a spacious studio for in-house jewellery and watch repairs, and custom fabricated staircases in the center of the building to access the upper level. The building is secured by a state-of-the-art alarm system with infrared sensors, unique security doors and windows, digital cameras and a bank vault for our most valuable inventory.

We encourage you to contact us with any additional questions